1 million jobs by 2020 and a new way of preparing young people for the workforce

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Job-seekers Employers

What is Generation?

5 countries + 5 years + YOU =
1 million trained and placed in jobs

We're pioneering a new way to build skills and job-readiness — and applying it in high-growth industries around the world. In 5 countries, we will train 1 million unemployed young people and place them in jobs by 2020.

Globally, our ambition is much greater.

Training Methodology

We are crafting a new training methodology that weaves together technical skills and personal mastery — equipping young people to adapt and grow in the fast-changing world of work.

Business Case

We will show why investing in entry-level jobs and young people's skills boosts productivity and performance for employers — whether you're a multinational corporation or a local start-up.

Global Movement

We are building a global coalition of partners, jointly committed to scaling Generation far beyond our 5 launch countries — impacting the lives of tens of millions more young job-seekers.

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Building skills for youth. Shaping skills for employers.

Young people struggle to find jobs. Employers struggle to find entry-level workers with the right skills. Generation aims to bridge this divide. In as little as 8-12 weeks, we give youth the practical skills and personal confidence for career success — and build a cohort of work-ready, high-energy new hires who are set up for long-term career success.

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Where we are


Entry-level health and retail services


Web development and digital sales & marketing


Retail services


Financial services sales


Entry-level health services

About McKinsey Social Initiative

Generation is the first program of the McKinsey Social Initiative, a non-profit organization created by McKinsey & Company to develop innovative, scalable solutions to complex social challenges. Working with stakeholders in the public, private and social sectors across the world, we use McKinsey's analytical skill and management expertise to develop and test powerful new approaches to the world's most pressing issues — and implement them at speed and scale. We are grateful for the ongoing commitment of McKinsey & Company to support McKinsey Social Initiative, and for the support of our other funders, employers, and implementers. Learn more about Generation’s partners on the individual country pages.

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Latest from generation


India – June 2016 update

June 15, 2016 Read more

Kenya – June 2016 update

June 15, 2016 Read more

Mexico – June 2016 update

June 15, 2016 Read more
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